Haku
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Optimal marketing strategy for an Asian food and beverage start-up in Finland
(2020)
The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...
Sustainable marketing strategies: Understanding generation z’s expectations of food business in Spain: Study of the food consumption behaviour of the Spanish Generation Z
(2020)
This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...

